In the field of design, what truly shaped me were the successive real-world challenges.

At Apple, beneath vast glass façades, I conveyed brand values through genuine service — translating design language into meaningful end-to-end customer experiences.

At Oatly, I rooted sustainable brand ethos into localized products, opening new lifestyle perspectives around plant-based beverages in the Chinese market.

At XINTIANDI, continuous exploration of public spaces and local culture led to the co-creation of events that deconstructed and redefined cultural consumption.

I've always believed that my "design tools" extend far beyond brushes and digital interfaces. Design is a language of human interaction — a mindset and behavioral principle embedded within products, projects, and brands.

As I joined the startup FluffPuff & Company, I looked forward to taking on more core decision-making responsibilities and end-to-end project management.

The new story has only just begun.